What is Marketing Activation? And why is it so important for optimizing your customer journey to understand marketing activation as “digital small …
How does your customers get in touch with your company? The answer is as individual as you are. Because each of your …
What digital potential does your company have? Platform-driven companies like Amazon and Apple are so successful at delivering fast, easy digital experiences …
Do you know when your company’s digital transformation will be complete? No? Then you are like many other companies worldwide, according to …
Customer centricity is the key to business success. Technology is now available to accommodate this forward way of thinking, and automating your …
Worldwide, 11 people go online every second for the first time. In Switzerland, Internet use has now reached 96% of the population. …
The book emphasis the need for companies to convert and integrate all their customer service and marketing data into a system that is …
