Skip to content

Editor’s pick

Customer Journey Mapping: How to understand your customers’ journey and use it successfully for your goals

How do you successfully highlight your brand/products in a saturated market? This is one of the most important question companies deal with every day and are looking for the perfect
Read More

Subscribe to The Library

The best source of information for customer service, sales tips, guides, and industry best practices. Join us.

What is Marketing Activation? And why is it so important for optimizing your customer journey to understand marketing activation as “digital small …

How does your customers get in touch with your company? The answer is as individual as you are. Because each of your …

What digital potential does your company have? Platform-driven companies like Amazon and Apple are so successful at delivering fast, easy digital experiences …

Do you know when your company’s digital transformation will be complete?  No?  Then you are like many other companies worldwide, according to …

Customer centricity is the key to business success. Technology is now available to accommodate this forward way of thinking, and automating your …

Worldwide, 11 people go online every second for the first time. In Switzerland, Internet use has now reached 96% of the population. …

Weitere Artikel

The book emphasis the need for companies to convert and integrate all their customer service and marketing data into a system that is …

“Digital Small Talk” – Smart software development to activate your customers

What is Marketing Activation? And why is it so important for optimizing your customer journey to understand marketing activation as “digital small talk”? Quite simple: you introduce your company to
Read More

Customer Touch-points: Why every contact point counts?

How does your customers get in touch with your company? The answer is as individual as you are. Because each of your customers chooses his/her very way to inform himself/herself
Read More

How business models are changing in the digital age?

What digital potential does your company have? Platform-driven companies like Amazon and Apple are so successful at delivering fast, easy digital experiences to their customers that customers are increasingly expecting
Read More

Why the business world needs to open up to digitization?

Do you know when your company’s digital transformation will be complete?  No?  Then you are like many other companies worldwide, according to the current Digital Transformation Index (DTI).  We took
Read More

Automating Your Data Sharing is the Next Step to Customer Centric Business in 2019

Customer centricity is the key to business success. Technology is now available to accommodate this forward way of thinking, and automating your data sharing is one of the best ways
Read More

Digital communication strategy: Is your corporate communications fit for the digital transformation?

Worldwide, 11 people go online every second for the first time. In Switzerland, Internet use has now reached 96% of the population. At the same time, 79 % of Swiss
Read More

Weitere Artikel

Read More

Digitizing The Customer Journey by Stephen J. Wright

The book emphasis the need for companies to convert and integrate all their customer service and marketing data into a system that is optimized for an excellent user experience. In today’s
Read More